A little bit about me...
I’m a senior creative and operations leader with a foundation in design and a career shaped by both creative leadership and delivery. For nearly two decades, I've gained experience producing and delivering projects in regulated, high-complexity and fast-paced environments, including travel tech, financial services, insurance, property development, hospitality and enterprise software.
My early career taught me the craft of making; my later roles taught me the craft of making things happen. I’ve led in-house studios, worked for and partnered with agencies, managed freelancers /external suppliers and delivered multi-channel campaigns from concept through to launch. I’m as comfortable in a creative review as I am in a production plan.
I believe great work needs two things: strong ideas and a clear path to deliver them.
Experience
Creative Lead
Sainsbury's Bank
2023 - 2024
Design Lead
OLIVER Agency (dedicated to AXA Insurance account)
2020 - 2023
Senior Digital Designer
OLIVER Agency (dedicated to AXA Insurance account)
2015 - 2020
Senior Creative/Digital Designer
Verint
2013 - 2015
Creative Web Developer
Sword Ciboodle/KANA Software
2011 - 2013
Graphic/Web Designer
Mine Digital
2009 - 2011
Jr Graphic Design Assistant
G1 Group
2007 - 2008
Senior Producer (Brand Ops)
Skyscanner
2025 - 2026 (March)
Education
Advanced Diploma Graphic Design for print and new media
Cardonald College
2007 - 2008
HND Graphic Design for print and new media
Cardonald College
2005 - 2007
Ways of working
My typical workflow
Before timelines or tools, I focus on understanding the real problem behind the brief: objectives, constraints, stakeholders and success measures and follow a clear path to delivery:
Brief & alignment
Scope & roadmap
Resource planning
Production rhythm
Delivery & learnings
I like to keep processes light enough to breathe, but structured enough to be reliable.
Making work actually happen
I aim to create a safe route from idea to reality via:
One shared plan across creative teams, marketing and partners/stakeholders
Creative thinking translated into practical steps
Quality protected alongside time and budget
Stakeholders aligned so surprises stay small
Leadership
I lead with empathy, clarity and kindness. I aim to set up the creative team for success with:
Briefs that inspire creativity
Stand-ups that unblock
Reviews led by objectivity (not subjectivity)
Retros that improve, not blame
Recognition
OLIVER 'Most Supportive Manager' award
9+ (out of 10) team satisfaction score (Peakon)
Tools
Creative: Adobe CC, Figma, Canva, Affinity
Collaboration: Miro, Teams , Slack
Platform: Wordpress, Confluence, CMS platforms
Production: Teamwork, Jira, Trello, Smartsheets, Sharepoint, MS Office